Walla Walla’s Echolands Winery Hires Jenna Bicknell as Director of Hospitality
at Winery’s New Mill Creek Production Facility and Visitors Center

Jenna Bicknell

Walla Walla’s Echolands Winery, co-owned by Doug Frost and Brad Bergman, has announced that Jenna Bicknell has been hired as the winery’s Director of Hospitality overseeing all aspects of customer experience.   

Among her first priorities, Bicknell will develop the customer experience at the new Echolands Mill Creek winery and visitor’s center. Scheduled to open to the public in 2024, the new Mill Creek facility is located at the highest elevations of the Walla Walla Valley AVA in the beautiful Blue Mountains.  

Bringing 16 years of experience in Walla Walla’s hospitality and wine sector, Bicknell aims to build on Echolands’ values of environmental stewardship, education and accessibility to bring a truly remarkable tasting experience to Echolands visitors, both in-person and virtually.  

Echolands also recenlly appointed Brian Rudin as the winery’s General Manager and head winemaker. Together, Rudin and Bicknell will leverage their expertise to elevate the various ways in which consumers can experience Echolands’ wines. 

To learn more about Echolands Winery, visit: www.echolandswinery.com